I’m in Bangalore and having a great time despite the fact I have had a total of 2-3 hours’ sleep over the last 3 days! The jetlag I have had on this trip has been the worst I have experienced in sometime. I am a frequent traveller, and as a result, very sensible traveller. I try and prepare myself for the trip in terms of how much sleep I get, walk around the airport in between flights, eat light and never drink alcohol. Despite all that prep (which normally does help) this time my brain did reset itself.
This is my first blog for a few weeks; it’s been in my mind every day that I haven’t done one and in the first couple of weeks I felt awful about it – really worried. It was at that point that I had to get a grip, it’s a blog, am I going to carry guilt about this?
Growing a business is radically different to working in one. You may be thinking I am stating the bloody obvious here but it is overlooked by people who work in businesses that are run by owner managers. As an owner manager everything is personal. The decision to open up what you have created and nurtured to other people is huge, you want to do it and you want to believe they will get it and in the early days they do.
It’s funny how the universe operates when you think about it. Creative people don’t usually see the commerciality of their talent. Naturally skilled people just want a chance to practise their craft and don’t want to be bothered by anything else. It is of course why there is a whole host of “professional services” delivered by people who are the yin to the yang, it works and the circle keeps going.
Personally, I love networking, I have met so many people, that are now really good friends, through networking. I don’t see it as work, I see it as an opportunity to meet new people and swap stories. It’s not the same for everyone, whether you are just starting out or you are an established business, it’s a part of business you should learn to love.
Chris’s project hit the point where feedback was required. Without feedback you start making all sorts of assumptions, all of which are made in your own world, which is not the same as the people you will sell to. Targeting the right people with your marketing, price points, promotions, communication and delivery channels all get better results when you know what your consumer is looking for...
It's time for Chris to put some of his plans into action...but understandably there are fears. Find out how Nina helps him overcome them